32. You can tell the ideas of a nation by its adverti百度竞价推广ents.
你可以从一个国家的广告分辨出它的思想。
1. 广告有没反映idea？第一大家来看一下idea的概念a formulated1 thought or opinion 但广告所展示给大家的一般是一个商品一项服务或者是公益广告中的一项倡议都不可以称为是idea a mere2 picture of a product, service, outlook, or fashion is not an idea.
2. 由上面的论述可以得出广告并不可以传递idea，事实上更谈不到传递一个国家的idea。由于大多数的广告都是商业广告，都是某个企业为了营销推广一种产品或者服务而产生的。它只能代表一个企业的营销策略而和一个国家的idea没任何一点关系。
3. 诚然，有一些公益广告是可以反映社会某个部分的成员的idea的。比如:环保组织.然而这类广告只在所有些广告中占据了可以忽视的一个部分，而且它也不可以代表一个国家的idea
definition reflect reflection mirror exhibit public-interest adverti百度竞价推广ent appeal petition judging from the preceeding analysis adverti百度竞价推广ents can not convey an idea, not to mention 更不要提showing the idea of a nation.commercial adverti百度竞价推广ent promotion3 strategy admittedly environmental conservation negligible true
1. 广告确实可以反映一个国家的偏好preference，譬如，在东亚eastern Asia的不少国家，电视上proliferation of cosplaymetic4 which can impede5 suntan and make skin appear white，表现了这类国家对白色皮肤的偏好。而同时，另一些western国家里，不少运动用品的广告，体现了对户外运动的爱好。但这类，并非一个国家的思想，只不过一些时髦时尚。。。
2. 广告只能反映superficial的现象，而不是一个国家真的的思想，文化等深层次的东西。由于广告，毕竟只不过企业为了营销推广商品而用的方法，它的主要只能是persuade the consumers to buy。而不可以承担展示精神有哪些用途。有人会说，public-interest adverti百度竞价推广ents can reflect the concern of specific groups. for example, the environmental 但这类广告少之又少。despite a few variance6, many adverti百度竞价推广ents in different countries appear to be very much similar. 而大家不可以说这类国家拥有一样的思想。只能说企业拥有一样的销售理念。
View1: the most important factor of the evaluation7 of a AD is its persuasive8 power. To become more convincing, the designers of the AD always turn to emotional touch by evoking9 respondence on mass opinions.
View2:ADs, whose nature is business promotions10, are often dominate by beneficial concerns not national ideas.
In order to determine whether adverti百度竞价推广ents reflect a nations ideas, it is necessary to determine whether adverti百度竞价推广ents present real ideas at all, and, if so, whose ideas they actually reflect. On both counts, it appears that adverti百度竞价推广ents fail to accurately11 mirror a nations ideas.
Indisputably, adverti百度竞价推广ents inform us as to a nations values, attitudes, and prioritieswhat activities are worthwhile, what the future holds, and what is fashionable and attractive. For instance, a proliferation of ads for sport-utility vehicles reflects a societal concern more for safety and machismo than for energy conservation and frugality12, while a plethora13 of ads for inexpensive on-line brokerage services reflects an optimistic and perhaps irrationally14 exuberant15 economic outlook. However, a mere picture of a social more, outlook, or fashion is not an ideait does not answer questions such as why and how?
Admittedly, public-interest adverti百度竞价推广ents do present ideas held by particular segments of societyfor example, those of environmental and other public-health interest groups. However, these ads constitute a negligible percentage of all adverti百度竞价推广ents, and they do not necessarily reflect the majoritys view. Consequently, to assert that adverti百度竞价推广ents reflect a nations ideas distorts reality. In truth , they mirror only the business and product ideas of companies whose goods and services are advertised and the creative ideas of advertising16 firms. Moreover, adverti百度竞价推广ents look very much the same in all countries. Western and Eastern alike. Does this suggest that all nations have essentially17 identical ideas? Certainly not.
In sum, the few true ideas we might see in adverti百度竞价推广ents are those of only a few business concerns and interest groups; they tell us little about the ideas of a nation as a whole.
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